Quick verdict
Bottom line up top: Gumloop is what Zapier looks like rebuilt for AI agents: a visual, no-code builder where workflows can scrape the web, enrich data, call 35+ AI models and act across 400+ connected tools. Pro is a flat $37 a month with unlimited seats — the meter is credits, not people. That makes it cheap to share and harder to forecast: heavy AI steps burn credits fast, and Gumloop has reshuffled its plans (including its free tier) repeatedly in 2026, so budget from the credit math, not the headline.
Research-based review — no hands-on testing claimed. Prices checked October 24, 2026.
What does Gumloop do?
Gumloop is a no-code automation platform with an AI-first twist. You build flows on a visual canvas — triggers, steps, branches and loops — but the steps themselves are often AI actions: summarize this inbox, enrich these leads, scrape this site, score these rows, draft that outreach. Its Gummie assistant (also called Gumball in newer materials) can build or modify an agent from a plain-language description, and agents can work inside Slack, Teams, Gmail and a real browser, with human-in-the-loop handoffs for steps you do not want fully automatic.
It also speaks MCP (Model Context Protocol), so flows can call custom tools, internal APIs and databases alongside the 400+ built-in connectors. Typical jobs: lead enrichment pipelines, SEO and competitor research, bulk web scraping, support triage, and reporting that used to be a weekly manual slog.
How much does Gumloop cost in 2026?
| Plan | Price | What you get |
|---|---|---|
| Pro | $37/mo (14-day free trial) | 20,000 credits/month, unlimited seats, unlimited agents and teams, 5 concurrent runs, 300–400+ connectors, bring-your-own API keys, team analytics |
| Enterprise | Custom | RBAC, SCIM/SAML, audit logs, custom data retention, VPC deployment, AI model controls, spend caps, dedicated support |
How credits burn matters more than the sticker. Per Gumloop’s published model (via 2026 pricing breakdowns): tool calls start at 1 credit, compute is charged per session-minute, model usage is billed at list price, and an orchestration fee (8%, or 16% with your own API keys) sits on top; overage is off by default, so agents stop at your cap until you enable pay-as-you-go at $0.005 per credit. One warning we will print in bold: Gumloop’s packaging has changed several times in 2026 — older Free/Solo/Team listings still circulating in reviews are stale, and current sources disagree on whether a small free plan survives. Treat the trial as the free test and confirm the live pricing page before budgeting.
What are Gumloop’s strengths?
- AI is native, not bolted on. Scraping, enrichment, classification and drafting are first-class steps, not third-party add-ons.
- Unlimited seats on Pro. A whole ops or GTM team shares one $37 plan; you pay for work done, not headcount.
- Natural-language building. Describing the agent you want and refining the result is genuinely faster than wiring every node by hand.
- MCP and BYO keys. Custom tools and your own model accounts keep you off the most expensive credit paths.
- Guardrails exist. Overage off by default, human handoffs, and Enterprise spend caps by agent or team.
What are Gumloop’s weaknesses?
- Credit forecasting is the job. A 1,000-lead enrichment run can burn months of Pro credits; nobody can tell you your monthly bill from the pricing page alone.
- Pricing churn. Repeated 2026 repackaging means guides (and free-tier expectations) go stale fast — verify everything at purchase time.
- Overkill for simple zaps. If you only move form entries to a spreadsheet, Zapier or Make is simpler and more predictable.
- Power brings sprawl. Agents acting in browsers and inboxes need an owner; unattended automations create unattended mistakes.
Who is Gumloop for?
Operations, growth, sales-ops and support teams with repetitive, judgment-heavy work — enrichment, research, triage, monitoring — and at least one person willing to own credit budgets. Solo users with two simple automations will not use what they are paying for.
Frequently asked questions
Is Gumloop free?
There is a 14-day free trial of Pro. Gumloop has changed its free packaging during 2026 and third-party listings conflict, so do not plan around a permanent free tier without checking the live pricing page.
How much does Gumloop Pro cost?
$37 a month for 20,000 credits, unlimited seats and unlimited agents, with 5 concurrent runs. Enterprise is custom-priced.
How do Gumloop credits work?
Every action costs credits: tool calls from 1 credit, compute per session-minute, and model usage at list price, plus an orchestration fee. When credits run out, agents stop unless you enable pay-as-you-go overage at $0.005 per credit.
Gumloop vs Zapier: which is better?
Zapier is the safer pick for simple, predictable app-to-app automation priced by tasks. Gumloop is built for AI-heavy work — scraping, enrichment, reasoning steps and agents — priced by credits. Pick by the work, not the logo.
The verdict
Gumloop is one of the most capable AI automation builders you can buy for $37 a month, and its unlimited-seats pricing is refreshingly team-friendly. Go in with a credit budget, a named owner, and the trial spent on one real workflow — and it can quietly delete hours of weekly busywork. Go in without the math, and the meter will teach it to you.