Quick verdict
TL;DR: Rows is a spreadsheet with an AI data analyst built in: it pulls live data from 50+ business tools, extracts tables from PDFs, and answers plain-language questions about your numbers. The free plan is real but tiny — 5 AI tasks a month and 1MB file imports — and the Pro plan’s headline per-user price hides a $79-a-month platform fee on top. For small teams tired of stale exports, Plus at $8 per user is the sweet spot.
Research-based review: facts below come from Rows’ own site and pricing page, checked November 2026. Prices checked November 10, 2026.
What is Rows?
Rows is a browser spreadsheet built around one idea: your data should live inside the sheet, not in a CSV you exported last week. Integrations connect to the advertising platforms, warehouses, social tools and back-office systems you already use, Data Tables keep that data refreshed automatically, and the AI Analyst does the analyst work — extracting data from documents, merging datasets, building reports and answering questions in plain language. It is a different bet from tools like Numerous.ai, which add AI functions inside Google Sheets and Excel: Rows replaces the spreadsheet instead of decorating the one you have.
What Rows does
- AI Analyst: ask questions in plain language, extract data from PDFs and documents, merge datasets and generate analysis and reports without formulas or SQL.
- Built-in integrations: 50+ sources — ad platforms, social media, data warehouses and back-office tools — pulled in without code.
- Data Tables with autopilot refresh: connected data updates on a schedule — manually on Free, daily on Plus, every minute on Pro.
- RowsX extension: turn a table on almost any website into spreadsheet data in one click.
- Cell enrichment and API: enrich cells with external data (up to 1M tasks a month on paid plans), with a Rows API from 500 calls a month on Free upward.
- Shareable output: embed live, interactive reports and dashboards in Notion, a website or a blog post instead of emailing static files.
Rows pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Unlimited spreadsheets, 5 AI tasks/month, manual data imports, 10 integration accounts, up to 3 guests, 1MB file imports, 7-day version history |
| Plus | $8/user/month ($6 billed annually) | 200 AI tasks/month, daily data automation, 10 integration accounts, up to 10 guests, 5MB imports, 30-day version history |
| Pro | $79/month + $8/user/month ($59 + $6 billed annually) | 1,000 AI tasks/month, per-minute automation, 100 integration accounts, up to 200 guests, 100MB imports, 2-year version history, video support |
| Enterprise | Custom | Unlimited AI tasks, custom integrations and API endpoints, SAML SSO, dedicated customer success manager |
Prices exclude tax/VAT. Note the structure: Plus is a clean per-user price, but Pro is a platform fee plus per-user — a five-person team on Pro pays $119 a month billed monthly, not the $40 the per-user figure suggests. Rows also now carries a notice on its own site that it has joined Superhuman — the team behind the email client we reviewed in our Superhuman review — and while Rows says the product, pricing and support remain available, a change of ownership is a fair reason to prefer monthly billing until the roadmap is clearer. Analysts who work in notebooks rather than sheets may prefer the collaborative approach in our Deepnote review.
What the pricing page doesn’t make obvious
Three caps do the real tiering, and none of them is the AI task count in the headline. First, refresh speed is the paywall: Free refreshes manually, Plus once a day, and only Pro — with its $79 platform fee — refreshes every minute, so “live dashboard” use cases start at $79 a month before seats. Second, the free plan’s 1MB file import limit is small enough to exclude most real exports. Third, embeds are branded on Free and Plus; unbranded embeds start on Pro. Read the plan table for automation frequency and import size, not the AI task marketing.
Strengths
- Integrations live inside the sheet: reports refresh themselves instead of going stale
- AI Analyst handles PDF extraction, merging and plain-language analysis in one place
- Plus is genuinely cheap at $8 per user for daily automation and 200 AI tasks
- Free plan is free forever with no credit card, and spreadsheets are unlimited on every tier
- Embeddable, interactive reports beat static spreadsheet attachments for sharing results
Weaknesses
- Free plan is a taster: 5 AI tasks a month, 1MB imports, manual refresh only
- Pro adds a $79/month platform fee on top of the per-user price — a steep step from Plus
- Per-minute “live” data requires that Pro tier; Plus automation is only daily
- Not a full Excel replacement for heavy financial modeling or very large datasets
- Now owned by Superhuman, so long-term product direction is unconfirmed
Who Rows is for
Marketing, growth and operations teams who rebuild the same report every week from ad platforms, Stripe, a warehouse or a CRM — and would rather ask an AI analyst questions than maintain a formula maze. Solo users and tiny teams should live on Plus. Rows makes less sense for deep Excel modelers, and none for anyone whose data cannot leave their existing Sheets or Excel setup — that reader belongs with Numerous.ai instead.
Verdict
Rows is the most convincing “spreadsheet, but the data stays alive” product in its class, and Plus at $8 a user is easy to justify against even one manual reporting hour a month. Just price it honestly: the moment you need minute-level refresh or unbranded embeds, you are on Pro at $79 a month plus seats, under new ownership. Start free, automate one real report on Plus, and let that decide.
FAQ
Is Rows really free?
Yes — the Free plan is free forever with no credit card or trial period. It includes unlimited spreadsheets, 5 AI tasks a month, 10 integration accounts, up to 3 guests and 1MB file imports, with manual data refresh only.
How much does Rows cost for a small team?
Plus is $8 per user per month billed monthly ($6 billed annually). Pro is $79 a month plus $8 per user billed monthly — so a five-person Pro workspace costs $119 a month before tax.
What is an AI task in Rows?
One AI Analyst action — a plain-language analysis, a PDF extraction, a dataset merge or a generated report. Free includes 5 a month, Plus 200, Pro 1,000 and Enterprise unlimited.
Who owns Rows now?
Rows’ own site states it has joined Superhuman. The company says the Rows product, pricing, documentation and support remain available, but the long-term roadmap has not been spelled out.
Prices checked November 10, 2026 on Rows’ own pricing page. This is a research-based review — we did not test Rows hands-on.