Bottom line: Pomelli is Google’s free AI marketing tool for small businesses, and right now there is no paid tier at all: it is a Google Labs experiment, free with a Google account. Point it at your website and it builds a “Business DNA” brand profile — colors, fonts, tone, imagery — then generates on-brand social campaigns and product photoshoots from it. The caveats are the usual Labs ones: features vary by country, English only, and Google can change or retire experiments.
What is Pomelli?
Pomelli is an experimental AI marketing tool built by Google Labs with Google DeepMind, launched publicly on October 28, 2025 for small and medium-sized businesses that do not have a design team. Instead of starting from a blank canvas, Pomelli starts from your existing brand. It analyzes your website (and optionally your Google Business Profile) to create a Business DNA profile covering tone of voice, fonts, colors, values, catalog items, and existing images. Everything it generates afterwards — campaign ideas, ad creatives, product photos, even simple websites — is anchored to that profile, and you can edit the output inside the tool before downloading.
What is actually free with Pomelli?
- The whole tool, for now: Pomelli is a free public-beta experiment in Google Labs with no subscription tiers or pricing page.
- Business DNA brand analysis from your website, at no cost.
- Campaign generation: suggested campaign ideas plus editable image-and-text creatives matched to your brand.
- Photoshoot: upload a product photo and generate studio-style marketing images using Google’s Nano Banana model, with Studio, Floating, Ingredient, and In Use templates.
- Generous experimental limits: Google’s own help pages describe the tool as currently free to use with a cap of “several hundred” image and video generations per user.
How do you get it, and where does it work?
You sign in with a Google account at labs.google.com/pomelli and enter your business website URL. Pomelli launched in English in the United States, Canada, Australia, and New Zealand, and expanded in March 2026 to more than 170 countries and territories. It remains English-only, and features can differ by country.
What is the catch?
The big one is the word “experiment.” Labs products are free partly because Google is still deciding what they become; experiments can graduate, merge into other products, or close. Do not build your whole marketing pipeline on Pomelli alone — download and keep the assets you like. Creative controls are template-led: Photoshoot offers four templates, not free-form art direction, and like all image generators it can distort small text and packaging details, so check every asset before it runs in an ad. One Business DNA profile is also anchored to one website, which makes multi-brand juggling clunky.
Pros and cons
Pros
- Completely free right now — no tiers, no credit card, no per-image meter for typical use.
- Brand-aware by design: output starts from your real colors, fonts, and tone, not generic templates.
- Photoshoot turns a phone snapshot into studio-style product images in seconds.
- Editable inside the tool, with downloads sized for social and ad use.
Cons
- Experimental status: Google can change limits, features, or availability at any time.
- English only, and feature availability differs by country.
- Template-based creative direction; limited control over exact settings and moods.
- Generated product images need a human accuracy check before publishing.
Who is Pomelli best for?
Pomelli is best for solopreneurs, Etsy and Shopify sellers, local service businesses, and small teams that need a steady flow of on-brand social posts and product images but cannot justify a designer yet. If your catalog is large or your product pages live or die on pixel-perfect accuracy, treat it as a fast first-draft machine and keep a human review step.
FAQ
Is Google Pomelli really free?
Yes, currently. Pomelli is a free Google Labs experiment with no paid tiers. Google’s help pages describe it as free to use with a cap of several hundred image and video generations per user.
What is Business DNA in Pomelli?
It is the brand profile Pomelli builds by analyzing your website: tone of voice, colors, fonts, imagery, values, and catalog items. Every campaign and image it generates is matched to that profile.
Which countries can use Pomelli?
It launched in the US, Canada, Australia, and New Zealand in October 2025 and expanded to more than 170 countries and territories in March 2026. It is English-only, and some features vary by country.
Can Pomelli replace a designer or product photographer?
For quick social content and simple product shots, it can cover a lot of ground for free. For large catalogs, strict brand control, or sales-critical product pages, professional creative work still wins on accuracy and direction.
Research-based review: launch, availability, and free-use details checked against Google Labs materials and current Pomelli help-page summaries in October 2026. No hands-on testing is claimed.