Quick verdict
Bottom line up front: Landbot is a no-code builder for chatbots that feel like conversations instead of forms — scripted flows you design block by block on a visual canvas, with AI agents woven into the same flows on paid plans. It runs on your website and, on its pricier WhatsApp track, inside WhatsApp. Landbot bills in euros: a permanent free Sandbox with 100 chats a month, Starter at €40 a month (€32 billed yearly), Pro at €100 (€80 yearly), and WhatsApp Pro at €200 (€160 yearly). The catch is allowances: AI chats are capped as low as 100 a month, and WhatsApp carries Meta’s message fees on top.
Research-based review — prices checked October 22, 2026. We do not claim hands-on testing.
What does Landbot do?
Landbot turns lead capture and support conversations into visual flows. You drag blocks onto a canvas — questions, conditional branches, calculations, media, handoffs — connect them, and publish the result as a website widget, a popup, a full-page conversational landing page, or a WhatsApp bot. Templates cover the common jobs: lead qualification, appointment booking, quizzes, surveys, onboarding and FAQ support.
Scripted flows are now only half the product. Paid plans add AI Agents: an AI step inside your flow that answers open-ended questions grounded in your knowledge base, qualifies leads in free conversation, and hands back to the scripted path — or to a human, through a shared inbox with takeover on every plan. Pro adds lead scoring and A/B testing. Integrations follow the same ladder: Starter covers basics such as Mailchimp, Stripe and Segment, while Pro unlocks HubSpot, Salesforce, Airtable, webhooks and the API. Landbot is EU-based and states it does not use customer chats to train models.
How much does Landbot cost?
| Plan | Price | What you get |
|---|---|---|
| Sandbox (Free) | €0 | 100 chats/month, 1 seat, web channel only, full builder and templates — but no AI chats, and Landbot branding stays |
| Starter | €40/month, or €32 billed yearly | 500 chats, 100 AI chats, 2 seats; web + Messenger; human takeover; basic integrations |
| Pro | €100/month, or €80 billed yearly | 2,500 chats, 300 AI chats, 3 seats; branding removed; HubSpot, Salesforce, webhooks and API; lead scoring |
| WhatsApp Pro | €200/month, or €160 billed yearly | Pro features plus a WhatsApp Business number, 10,000 service messages/month, 500 AI chats and broadcast campaigns |
| Business | From €400/month | Custom chat volumes, 5 seats, dedicated success manager, priority support and uptime SLA |
Paid plans carry a 14-day free trial with no credit card. Watch the extras: additional AI chats cost €0.10 each and extra chats €25 per 500 according to Landbot — and on WhatsApp, Meta’s own per-message fees apply on top of Landbot’s charges. A busy WhatsApp bot’s real bill is Landbot plus Meta, never just the sticker.
What are Landbot’s strengths?
- Scripted control plus AI, in one canvas: deterministic flows for the questions that must be asked exactly, AI for the open-ended ones — most rivals force a choice.
- A genuinely free starting point: the Sandbox plan never expires, needs no card, and includes the full builder and templates for learning and small projects.
- Conversational lead capture: flows that branch, score and sync to a CRM mid-conversation convert better than static forms for many funnels.
- Human handoff done properly: a shared inbox with takeover is included on every plan, including free.
- Published overage prices: extra chats and AI chats have listed rates instead of a sales call.
What are Landbot’s weaknesses?
- The free plan has no AI: zero AI chats on Sandbox means the headline AI features only start at €40 a month.
- AI allowances are small: 100 AI chats a month on Starter disappears fast on a busy site; overages are cheap per chat but constant.
- WhatsApp is a separate, pricier track: €200 a month before Meta’s message fees is a big step up from web-only plans.
- Key integrations wait for Pro: HubSpot sync, webhooks and API access sit on the €100 tier, and branding removal does too.
Who is Landbot for?
Landbot fits marketing and revenue teams that want conversational lead generation on a website — qualification flows, booking bots, interactive quizzes — and businesses whose customers live on WhatsApp, especially in Europe and Latin America. It is a weaker fit for pure support desks that want a bot trained automatically on a help center, and for social-first creators: Landbot does not do Instagram or TikTok DMs.
Frequently asked questions
Is Landbot really free?
The Sandbox plan is free forever with 100 chats a month, 1 seat and the full visual builder — but it includes no AI chats and keeps Landbot branding. Paid plans start with a 14-day free trial.
Why is Landbot priced in euros?
Landbot is a European company and bills in euros: Starter €40/month (€32 yearly), Pro €100 (€80 yearly), WhatsApp Pro €200 (€160 yearly). Dollar figures on third-party sites are conversions and drift with exchange rates.
Does Landbot work on WhatsApp?
Yes, on its dedicated WhatsApp plans, which include a WhatsApp Business number and campaign tools. Budget for Meta’s per-message fees on top of the Landbot subscription.
Verdict
Landbot remains one of the most polished ways to build a chatbot that behaves like a conversation rather than a form, and mixing AI agents into hand-built flows is the right design for lead generation. Price it honestly before you commit: the entry tier’s 100 AI chats suit a pilot, not a busy funnel, and WhatsApp users should model Landbot’s fee and Meta’s fees together. For web-first lead capture, though, it earns its €40.