TL;DR: Pick Loom if you need fast, familiar async updates inside a team that already lives in Slack, Jira and Confluence — Business is $18 per user/month and AI is a separate $24 tier. Pick Tella if your videos face customers and need to look produced — Pro is $13 per user/month billed annually, with 4K export, transcript editing, zooms and layouts included. Loom is the quicker send; Tella is the better-looking send.
Research reviewed November 2026. This is a research-based comparison — we analyzed published specs, pricing and vendor documentation. Prices checked November 10, 2026 on loom.com and tella.com.
Loom vs Tella at a glance
| Feature | Loom | Tella | Edge |
|---|---|---|---|
| Free plan | 25 videos, 5 min each, up to 720p | No ongoing free plan; 7-day Pro trial | Loom |
| Entry paid price | Business $18/user/mo | Pro $13/user/mo billed annually ($26 monthly) | Tella |
| Price with full AI | Business + AI $24/user/mo | AI editing included in Pro, credit-based | Tella |
| Recording limit (paid) | Unlimited videos and length | Unlimited videos, up to 6 hours per recording | Tie |
| Editing style | Basic waveform trim on Business; transcript editing only on Business + AI | Transcript editing, layouts, backgrounds, auto-zoom, blur and highlights | Tella |
| Export | Up to 4K on paid plans | 4K on Pro; 60 FPS on Premium ($19/yr billing) | Tella |
| Transcription | 50+ languages | 106 languages | Tella |
| Integrations | Slack, Jira, Confluence, GitHub, Gmail and deep Atlassian ties | Slack, Notion, Linear; macOS, Windows and Chrome apps | Loom for Atlassian teams |
| Verdict | Best for internal team updates | Best for polished, customer-facing video | Depends on audience |
What does each tool actually do?
Loom, now owned by Atlassian, is built for speed. You hit record, talk over your screen and camera bubble, stop, and share a link. Viewers can react with emoji, comment at timestamps, and read an automatic transcript. For internal bug reports, standups and walkthroughs, that frictionless loop is the whole product. If that is your use case, our Loom review breaks down exactly what the free tier includes.
Tella starts from the same record-and-share idea but assumes the video will be watched by prospects, students or customers. You record in clips, then arrange them with layouts, backgrounds, borders, zooms and subtitles in a real editor — closer to what tools in our Descript vs VEED comparison do, but purpose-built for screen recording.
How does the pricing really compare?
Loom Starter is free but capped at 25 videos per person at 5 minutes each and 720p. Business at $18 per user/month removes the caps, adds up to 4K, basic waveform editing, downloads and branding removal. Business + AI at $24 adds auto titles, summaries, chapters, tasks, filler-word and silence removal, and edit-by-transcript.
Tella Pro is $13 per user/month billed annually — monthly billing doubles it to $26, which the annual-first pricing page does not make obvious. Premium is $19 billed annually ($39 monthly) and adds a custom domain, Tella branding removal, 60 FPS export and advanced analytics. There is no permanent free tier, only a 7-day trial.
What the pricing page doesn’t make obvious
Tella’s AI editor, the Tella Agent, runs on credits: Pro includes 4,500 credits per user/month and Premium 9,000, pooled across the workspace. Included credits reset monthly and do not roll over, per Tella’s own pricing FAQ. Purchased top-ups are different — 10,000 credits for $10, 50,000 for $45 or 100,000 for $80 — and those never expire. Heavy AI editing can therefore cost more than the sticker price, while Loom’s AI cost is simpler but steeper: it is locked behind the $24 Business + AI tier, so the $18 Business plan has no filler-word removal or transcript editing at all.
Which editor is better?
Tella, and it is not close for produced video. Auto-zoom, layout editing, backgrounds, subtitle styling, screen cropping and a transcript editor are core features. Loom Business offers trim and stitch plus basic waveform editing; the transcript editor and AI cleanup only arrive on Business + AI. If you currently finish screen recordings in a second tool — the workflow we compared in VEED vs CapCut — Tella is more likely to replace that second tool.
Which should you pick?
Pick Loom if most videos are internal, speed matters more than polish, and your team already uses Jira, Confluence or Slack heavily. The free tier also makes it the only real option here for trying before paying.
Pick Tella if videos are demos, tutorials, courses or sales walkthroughs that represent your brand, and you bill annually. You pay less per seat, get the stronger editor, and export in 4K from the entry plan.
Bottom line: Loom wins on familiarity, free access and Atlassian integrations. Tella wins on price, editing depth and presentation. The audience decides: teammates get Loom, customers get Tella.
Frequently asked questions
Is Loom free?
Yes, with limits: 25 videos per person, 5 minutes per video, and up to 720p on the Starter plan.
Does Tella have a free plan?
No ongoing free plan. Tella offers a 7-day free trial of Pro, which includes 4,500 Agent credits.
Why is Tella cheaper on some pages and $26 on others?
Both prices are Pro. $13 per user/month is the annual price; $26 is the monthly price — annual billing is 50% off.
Can Tella import my Loom videos?
Yes. Tella’s pricing page lists a Loom migration tool and a batch import tool.
Prices checked November 2026. This is a research-based comparison — we didn’t test either tool hands-on.