Quick verdict
Short answer: Omnisend is the best Klaviyo alternative for most Shopify stores — same ecommerce focus for less money. Brevo is cheapest for large lists emailed rarely, Drip is the cleanest no-gating option, and Mailchimp is the easiest starting point. Attentive is the enterprise SMS upgrade.
Bottom line: Klaviyo’s features do not change as you grow — only the bill does. If your list is inflating your plan, a rival below will do the same job for less.
Why do people look for Klaviyo alternatives?
Klaviyo is the default email and SMS platform for ecommerce, built deep into Shopify data with strong predictive analytics. The problem is pricing: since 2025 it bills on active profiles you could email, not the ones you actually mailed. Email starts at $20/month for 500 profiles, but 10,000 profiles costs $150/month and 25,000 costs $400 — before SMS credits and add-ons like Reviews or Marketing Analytics. Stores paying for list size rather than features start looking elsewhere.
Klaviyo pros and cons
- Pros: Deepest Shopify and WooCommerce data integration, predictive analytics (CLV, churn risk, next order date), powerful behavioural segmentation.
- Cons: Active-profile billing punishes growing lists, SMS is credit-based on top, and useful extras sit behind paid add-ons.
How do the best Klaviyo alternatives compare?
| Tool | Best for | Free plan | Starting price | Verdict |
|---|---|---|---|---|
| Omnisend | Shopify stores | Yes, 250 contacts | $16/mo | Best overall swap |
| Mailchimp | Easy start | Yes, 250 contacts | $13/mo | Best for beginners |
| ActiveCampaign | Complex automation | Trial only | $15/mo annual | Best workflows + CRM |
| Brevo | Large lists, low sends | Yes, 300 emails/day | $9/mo | Cheapest at scale |
| Drip | No feature gating | Trial only | $39/mo | Best all-in-one plan |
| Kit | Creators | Yes, 10,000 subs | $39/mo | Best free list size |
| GetResponse | Suite value | Yes, 500 contacts | $19/mo | Best extra tools |
| Attentive | Enterprise SMS | No | Custom quote | Best SMS program |
What are the 8 best Klaviyo alternatives?
1. Omnisend — best overall Klaviyo swap
Omnisend is built for the same stores: email, SMS and web push in single flows for Shopify, WooCommerce, Wix and BigCommerce. Standard starts at $16/month for 500 contacts with 6,000 emails, Pro at $59/month adds unlimited email, and support is 24/7 on every plan including free — something Klaviyo does not match. Its predictive segmentation is a step behind Klaviyo’s, but most stores will not feel the gap.
2. Mailchimp — best for an easy start
Mailchimp (Essentials from $13/month for 500 contacts, free up to 250) wins on onboarding, templates and the biggest app marketplace. It is shallower on ecommerce: automations are capped on cheaper plans, generative AI sits on Standard and up, and SMS is a paid add-on. Fine for a store’s first two years; Klaviyo refugees usually move the other way.
3. ActiveCampaign — best for complex automation and CRM
ActiveCampaign (Starter from $15/month billed annually for 1,000 contacts, no free plan) pairs email with real CRM pipelines, lead scoring and deep conditional workflows — better than Klaviyo if you sell services or B2B alongside products. Its Shopify flows are less native, and SMS, CRM and transactional email are separate add-ons that stack up.
4. Brevo — best for large lists you email rarely
Brevo (formerly Sendinblue) flips the pricing model: you pay per email sent, not per contact stored, and the free plan allows 300 emails a day across up to 100,000 stored contacts. Paid plans start at $9/month, with a CRM and transactional email included. Templates and ecommerce analytics are less polished than Klaviyo’s, but a big, quiet list costs a fraction here.
5. Drip — best single-plan simplicity
Drip is ecommerce-only, like Klaviyo, but with one plan and every feature included — no add-on upsells for personalisation or analytics. It runs $39/month up to 2,500 contacts with unlimited sends, scaling to roughly $154/month at 10,000. There is no free plan, and it lacks Klaviyo’s predictive CLV scoring, but multi-store brands get pooled billing Klaviyo does not offer.
6. Kit — best for creators, not stores
Kit (formerly ConvertKit) has the most generous free tier here — up to 10,000 subscribers with unlimited broadcasts — and native tools for paid newsletters and digital products, with Creator from $39/month. It is not a like-for-like Klaviyo replacement for a Shopify store: no comparable SMS program and much thinner product-data segmentation. For creators, though, it beats Klaviyo outright.
7. GetResponse — best bundle of extra tools
GetResponse (free for 500 contacts; Starter $19/month monthly for 1,000 contacts with unlimited emails) bundles landing pages, a website builder, funnels and even webinars alongside email automation. Klaviyo offers none of that. Ecommerce depth and predictive analytics trail Klaviyo, and cart-recovery features sit on higher tiers, but all-in-one value is strong.
8. Attentive — best enterprise SMS program
Attentive is the SMS-first heavyweight: two-tap sign-up units, deliverability management and AI personalisation for high-volume retail brands, now with email and push alongside. Pricing is quote-only with no free tier, and third-party reports put it firmly in enterprise territory. If SMS drives a large share of your revenue, it is the upgrade; for small stores it is simply priced out.
Verdict: which Klaviyo alternative should you pick?
Most Shopify stores should try Omnisend first — same job, lower bill, better support. Pick Brevo if your list is huge but your sending is light, Drip if you hate feature gating, Kit if you sell content rather than products, and Attentive only when SMS revenue justifies enterprise pricing. Keep Klaviyo if its predictive analytics are measurably making you money — that is the one thing rivals still chase.
Frequently asked questions
What is the cheapest Klaviyo alternative?
Brevo for send-based pricing (free up to 300 emails a day), or Omnisend at $16/month for a proper ecommerce plan.
Why did my Klaviyo bill go up?
Since 2025 Klaviyo bills on active profiles — everyone you could email — so list growth alone raises your tier even if you mail less.
Which alternative is best for Shopify?
Omnisend for most stores, Drip for unlimited sends on one plan. Both integrate deeply with Shopify, WooCommerce and BigCommerce.
Is there a free Klaviyo alternative?
Kit’s free plan holds 10,000 subscribers, Brevo’s allows 300 emails a day, and Omnisend and Mailchimp both offer small free tiers.
Prices checked October 2026. Research-based roundup — no hands-on testing claims.