Meta’s consumer AI agent Muse can now place phone calls to U.S. businesses on your behalf — making reservations, scheduling appointments and sitting on hold so you don’t have to. The catch: the feature is open only to paid Muse subscribers, with plans starting at $20 a month.
November 12, 2026 — After a limited test that began in September, Meta has opened Muse’s business-calling feature to anyone who pays for the agent, the company said Thursday.
What happened
Alexandr Wang, Meta’s chief AI officer and head of its Superintelligence Labs division, announced the wider rollout on X on November 12. Until now, only a select group of early adopters who had asked Muse for access could try the calling feature. Now any paying subscriber in the U.S. can ask Muse to pick up the phone.
Wang pitched the feature as a way to offload the calls people least want to make: the cable company, the DMV, or a restaurant that doesn’t take online reservations. Engadget notes Muse can also schedule appointments and wait on hold. In one example shared by a Meta Superintelligence employee last month, his Muse agent called a Volvo dealership to ask about the next available appointment — and waited on the line for 15 minutes to get the answer.
What it costs
Calling sits behind Muse’s subscription plans. The entry plan costs $20 per month and includes 500 million Muse tokens per week; heavier users can pay $100 per month for 3 billion tokens. Meta said last month that Muse has more than 10 million users. Calls remain paid-only for now, though Wang said this week that a recently added option — giving your Muse agent its own email address — will soon roll out to free users as well.
The catch on the other end of the line
Muse is not the first agent that can do this: the startup Instinct offers a similar Concierge calling feature, and Google’s Gemini has calling options too. The harder problem is the person who answers. TechCrunch notes that many businesses and receptionists hang up on AI callers as soon as they realize they are not speaking to a human — and as AI voices get better at mimicking real people, telling the difference will only get tougher. In the Volvo example shared by the Meta employee, Muse did not explicitly identify itself as an AI agent, though it did say it was calling on his behalf and transcribing the call, Engadget observed.
Why it matters
This is the consumer-agent race moving off the screen and into the phone tree. Plenty of AI assistants can draft an email; far fewer will sit through a hold queue to book you a table. Meta is betting that kind of tedious, real-world errand is what turns a chatbot into a subscription people keep paying for — and the $20 gate says the company knows which features feel worth paying for. Whether businesses keep picking up is the open question, and it may decide how far phone-calling agents actually get.
Frequently asked questions
Can Muse really make phone calls for me?
Yes — as of November 12, 2026, Muse can place calls to U.S. businesses on behalf of paid subscribers, for tasks such as reservations, appointments and waiting on hold.
How much does Muse calling cost?
It requires a Muse subscription. Plans start at $20 per month (500 million tokens per week), with a $100-per-month tier offering 3 billion tokens.
Is Muse the only AI that can call businesses?
No. Google’s Gemini offers similar calling features, and the startup Instinct recently launched a Concierge feature for more complex calls.
Sources: TechCrunch, Engadget