Figure founder Brett Adcock says his new personal-AI company, Hark, will launch its product this week — and the first 100,000 people to register will get its paid plan free. Adcock announced the news in an October 4 post on X, adding that he now uses the product “for everything.” He did not say how long the free plan lasts or what it includes.
Why it matters: Hark is one of the best-funded bets on a truly personal AI assistant — more than $700 million raised on a $6 billion valuation. This week’s launch is the first time ordinary users will get to judge whether its browser-operating agent can actually do their digital chores reliably. If it works, it could become a serious consumer rival to the AI agents from OpenAI, Meta, and Anthropic.
What Hark is launching
Hark is building what Adcock calls a “universal interface” for the digital world: a personal AI agent that remembers a user’s preferences, works across websites, and eventually connects with dedicated hardware. The company’s official site describes the product as a service that helps users complete various tasks.
The concrete piece we have seen so far is Hark Handoff, a research preview announced August 5. Handoff is a browser-using agent that operates a virtual computer — browser, file system, and terminal — to complete tasks online. Its stated examples are familiar, measurable jobs: placing food orders, shopping, booking restaurant tables, and researching and arranging travel. It interacts with websites by clicking, scrolling, and typing, including sites with no public API.
Adcock has opened a waitlist alongside the launch announcement, but the X post does not name an exact launch date or clarify whether the free offer applies to Handoff alone or to a wider Hark platform.
The money behind the launch
Hark is unusually well capitalized for a company with no shipping consumer product. In May 2026, it announced a Series A of more than $700 million at a $6 billion post-money valuation, led by Parkway Venture Capital, with Nvidia, AMD Ventures, Intel Capital, and Qualcomm Ventures participating. Before that, Adcock seeded the company with $100 million of his own money. He previously co-founded Vettery, Archer Aviation, and humanoid-robotics startup Figure AI.
The team also includes former consumer-electronics design talent from Apple — signaling that Hark wants its eventual hardware to feel as considered as its software.
What to watch
The launch will be a real-world test of the browser-agent approach. Users will judge it on three things: whether it can finish routine tasks reliably, how it handles account access and personal data safely, and whether it recovers gracefully when a website changes its layout. Connecting personal accounts for saved addresses, preferences, and history makes the agent more useful — and puts trust and control at the center of the product.
A free cohort of 100,000 early users gives Hark exactly what it needs most right now: exposure to how its agents perform — or fail — across the messy, real web.
Frequently asked questions
What is Hark?
Hark is a personal-AI company founded by Figure AI founder Brett Adcock. It is building an AI assistant with persistent memory that can operate websites on a user’s behalf, with plans for dedicated hardware devices down the line.
When does Hark launch?
Adcock said on October 4 that the product will launch “this week.” He did not give an exact date, and Hark has not yet published detailed launch timing.
What does the free offer include?
The first 100,000 registered users will get the paid plan free, according to Adcock. Hark has not specified how long the free plan lasts or which features it includes.
Who is Brett Adcock?
Adcock is a serial founder who previously co-founded the recruiting marketplace Vettery, electric-aircraft maker Archer Aviation, and humanoid-robotics startup Figure AI. He seeded Hark with $100 million of his own money before its $700 million-plus Series A.
How is Hark different from ChatGPT or Meta’s Muse?
Chatbots answer questions; Hark’s Handoff agent is designed to do things — click through checkout flows, fill forms, and complete multi-step tasks on real websites inside a virtual computer. That makes it more capable for errands, but also more dependent on websites that can change, block bots, or require human verification.
Sources: PANews, RuntimeWire (via Adcock’s X post)