Marketing & Content
Posts, headlines, and copy that convert.
Social & Ads
Social Media Post Variations
Act as a social media copywriter. Write 5 variations of a post about [TOPIC/OFFER] for [PLATFORM, e.g. LinkedIn]. Each variation should use a different hook style: a bold claim, a personal story opener, a surprising fact [PROVIDE IT IF YOU HAVE ONE – do not invent it], a question, and a contrarian take. Keep each under [CHARACTER/LINE LIMIT], match a [TONE, e.g. professional but conversational] voice, and end each with a soft call to action. No hashtags unless I ask. Label each variation with its hook style.
Ad Headline Options
Act as a direct-response copywriter. My product is [PRODUCT] and it helps [TARGET AUDIENCE] achieve [BENEFIT]. The key differentiator is [WHAT MAKES IT DIFFERENT]. Write 10 ad headlines, each under 60 characters, mixing these approaches: benefit-led, curiosity-driven, problem-agitating, and social-proof style (only if I provide proof below – never invent testimonials or numbers). Number them and bold your top 3 picks with a one-line reason for each. Proof I can use (optional): [PASTE REAL TESTIMONIALS/NUMBERS OR WRITE “NONE”]
Ad Angle Brainstorm
Act as a direct-response strategist. My product [PRODUCT] helps [AUDIENCE] get [OUTCOME]. Give me 12 distinct ad angles – different emotional and logical reasons someone might buy. For each angle: a one-line concept, the core desire or fear it taps, and an example opening line. Do not restate the same benefit in different words. Flag any angle that would need proof I do not have instead of inventing it. End with your top 3 picks for a cold audience and one line on why each wins.
UGC-Style Video Ad Script
Act as a performance creative writer. Write a 30-second UGC-style video ad script for [PRODUCT] targeting [AUDIENCE]. Structure: a 3-second hook that calls out the problem, a relatable first-person anecdote, one demo moment described in plain words, the key benefit, and a casual CTA mentioning [OFFER]. Keep the language natural and unscripted-sounding – no corporate speak, no hype adjectives. Mark on-screen text suggestions in brackets. Only include claims from this list: [APPROVED CLAIMS].
Meta Ad Primary Text Variations
Act as a paid social copywriter. My offer is [OFFER] for [AUDIENCE]. Write 5 primary text options for a Meta ad, each 40-90 words, each with a different structure: problem-agitate-solution, direct benefit list, mini customer story (use only this real detail: [REAL DETAIL OR NONE]), objection handler for [OBJECTION], and curiosity teaser. Each ends with the same CTA: [CTA]. Match a [TONE] voice. Do not invent statistics, reviews, or results.
Google Responsive Search Ad Copy
Act as a search ads specialist. My business is [BUSINESS], targeting the keyword theme [KEYWORDS]. Write 12 headlines (max 30 characters each; include the keyword in at least 4; one with the price [PRICE]; one with a CTA) and 4 descriptions (max 90 characters each; each covering a different selling point: [POINT 1], [POINT 2], [POINT 3], [POINT 4]). No superlatives I cannot prove. Return two numbered lists with character counts in parentheses.
Retargeting Ad Copy
Act as a remarketing copywriter. These people visited [PAGE OR OFFER] but did not buy. Write 4 short retargeting ads (primary text under 60 words each) for Meta, each with a different approach: remind them what they looked at, handle the top objection [OBJECTION], use social proof from only this [REAL PROOF], and create gentle urgency around [REAL DEADLINE OR NONE – do not invent one]. End each with [CTA]. Warm and familiar tone, never creepy.
60-Second Reels and TikTok Script
Act as a short-form video scriptwriter. Topic: [TOPIC] for [AUDIENCE] on [PLATFORM]. Write a 60-second script: a scroll-stopping first line under 3 seconds, quick personal context for why I care, 3 punchy points with a one-line example each, and a CTA to [CTA]. Write in spoken, conversational language with contractions, and add [BEAT] markers where the speaker should pause or change energy. Total script must fit roughly 150 words.
YouTube Video Script Outline
Act as a YouTube scriptwriter. Video topic: [TOPIC] for [AUDIENCE], target length [MINUTES] minutes. Outline: a 30-second hook with the payoff stated upfront, 3-5 chapters each with a talking point and a visual or B-roll suggestion, one retention reset (pattern interrupt) per chapter, and a closing CTA to [CTA]. Under each chapter add one line on what NOT to say to avoid rambling. Outline only – do not write the full word-for-word script.
LinkedIn Thought Leadership Post
Act as a LinkedIn ghostwriter. Turn these rough notes into a LinkedIn post: [PASTE NOTES]. Structure: a 2-line hook that creates an open loop, the story or insight in short paragraphs of max 2 lines each, one contrarian or memorable takeaway, and a question that invites comments. Keep it under 220 words, first person, confident but not arrogant. Remove filler and corporate jargon. Do not add facts I did not provide.
X Thread From a Blog Post
Act as a social media writer. Turn this blog post into an X thread of 8-10 tweets: [PASTE POST OR SUMMARY]. Tweet 1 is a hook with the single biggest takeaway. Each following tweet covers one key point in under 260 characters, written standalone so any tweet makes sense alone. The last tweet carries a CTA to [CTA]. Number them. Cut everything non-essential – threads die from bloat.
Instagram Carousel Slide Text
Act as an Instagram content writer. Topic: [TOPIC] for [AUDIENCE]. Write text for an 8-slide carousel: slide 1 is a bold cover line under 8 words; slides 2-7 each carry ONE idea with a headline and 2 supporting lines; slide 8 is a CTA to [CTA]. Keep every slide under 40 words – carousels are skimmed, not read. Tone: [TONE]. Add a caption under 60 words ending with the same CTA.
Month of Social Captions
Act as a social media manager. My brand: [BRAND], audience: [AUDIENCE], voice: [TONE]. Write 30 short social captions I can pair with any image or video: a mix of questions, tips, behind-the-scenes prompts, opinion takes, and soft CTAs for [OFFER]. Each under 25 words. Number them and tag each with its type [QUESTION / TIP / BTS / OPINION / CTA]. No hashtags. Do not repeat the same opening word more than twice.
Email Subject Lines and Preview Text
Act as an email copywriter. My email is about [TOPIC OR OFFER] for [AUDIENCE]. Write 15 subject lines under 50 characters each, mixing curiosity, benefit, urgency (only if the deadline [DEADLINE] is real), and personalization with [FIRST NAME]. Pair each with preview text under 90 characters that extends the thought instead of repeating it. Mark your top 5 with a one-line reason each. No ALL CAPS, no fake Re: or Fwd:.
Welcome Email Sequence
Act as an email marketer. Write a 5-email welcome sequence for new subscribers of [BRAND OR LIST] who signed up for [LEAD MAGNET]. Email 1: deliver the freebie and set expectations. Email 2: my story and why I am credible. Email 3: the number-one mistake my audience makes. Email 4: a quick win they can get today. Email 5: soft pitch for [OFFER]. Each email: subject line, under 200 words, one CTA only. Tone: [TONE].
Cart Abandonment Email Series
Act as an e-commerce email copywriter. Write a 3-email cart abandonment series for [STORE] selling [PRODUCT TYPE]. Email 1 (1 hour later): friendly reminder, assume they got distracted. Email 2 (24 hours): handle the top objection [OBJECTION] and include [REAL REVIEWS OR NONE]. Email 3 (48 hours): last nudge, mention [DISCOUNT IF ANY – never invent one]. Each under 150 words with a clear button CTA. Tone: helpful, never guilt-tripping.
Product Launch Email Sequence
Act as a launch copywriter. I am launching [PRODUCT] on [DATE] for [AUDIENCE]; price [PRICE]; main promise [PROMISE]. Write a 5-email launch sequence: teaser, the story behind the product, objection crusher, cart-open with bonus [BONUS], and cart-close with a real deadline. Each email: subject line, 150-250 words, one CTA. Use only claims from this list: [APPROVED CLAIMS]. No false scarcity – if the deadline is real, say so plainly.
Testimonial Request Email
Act as a customer success writer. Write a short email asking a happy customer to leave a testimonial for [PRODUCT OR SERVICE]. Include: a warm opener referencing [THEIR RESULT OR EXPERIENCE], 3 specific questions they can answer instead of facing a blank page (what was life like before, what changed, what would you tell a skeptic), and a low-friction ask (replying to this email is fine). Under 150 words. Make saying yes feel easy and saying no feel fine.
SMS Marketing Messages
Act as an SMS copywriter. My brand [BRAND] is texting [AUDIENCE] about [OFFER]. Write 8 SMS messages, each under 160 characters including the opt-out line “Reply STOP to end”. Mix: flash sale, restock alert, appointment reminder, review request, and VIP early access. Each has ONE clear CTA and the brand name up front. Compliant tone: no misleading urgency.
Push Notification Copy
Act as a mobile copywriter. My app [APP] serves [AUDIENCE]. Write 12 push notifications under 40 characters each: a mix of feature nudges, content alerts, abandoned-action reminders, and re-engagement win-backs. Each must make sense with zero context and earn the tap without clickbait. Number them and label the trigger event for each, e.g. [CART ABANDONED 2H].
Ad Creative Brief for a Designer
Act as a creative director. Write a creative brief for a designer making ad creatives for [PRODUCT OR OFFER] on [PLATFORM]. Include: the single message the ad must land, the audience and their number-one pain, 3 hook variations as headline text, visual direction (colors, mood, what to show, what to avoid), required elements (logo, CTA button text [CTA], disclaimer [DISCLAIMER]), and 3 sizes or formats. One page max. Clear enough that a freelancer nails it first try.
Landing Page Copy
Act as a conversion copywriter. Write landing page copy for [OFFER] targeting [AUDIENCE]. Include: headline with the core promise, subheadline that handles the main objection, 3 benefit bullets tied to [OUTCOME], a how-it-works section in 3 steps, a testimonial placeholder section (do not invent quotes – mark [INSERT REAL TESTIMONIAL]), FAQ with 4 questions, and final CTA button copy [BUTTON TEXT]. Total under 500 words. Every section earns its place.
Brand Voice Guide
Act as a brand strategist. Create a one-page brand voice guide for [BRAND] serving [AUDIENCE]. Include: 3 voice adjectives with a do and do-not example sentence for each, vocabulary to use and to avoid, sentence style (length, rhythm), how we handle humor and controversy, and a 60-word sample paragraph in this voice about [TOPIC]. Practical enough that a new freelancer can write on-brand tomorrow.
Press Release Draft
Act as a PR writer. Write a press release announcing [NEWS] for [COMPANY]. Format: headline under 100 characters, dateline, opening paragraph with who/what/when/where/why, 2-3 body paragraphs with real details [PASTE FACTS], one quote from [NAME, TITLE] that sounds like a human said it, a boilerplate about the company, and media contact info [CONTACT]. One page max. No hype adjectives, no invented facts.
Webinar Promo Copy
Act as a webinar copywriter. My webinar “[TITLE]” on [DATE] teaches [AUDIENCE] how to [OUTCOME]. Write: a registration page headline and 3 bullets, 3 promo emails (announcement, last chance, starting in 1 hour), and 2 social posts. Every piece answers “why attend live” with [REAL REASON, e.g. live Q and A]. Do not promise outcomes I cannot guarantee.
Podcast Ad Read Script
Act as an audio ad writer. Write a 30-second podcast host-read ad for [PRODUCT] aimed at [AUDIENCE] of a [SHOW TYPE] show. Conversational first-person tone, like the host genuinely uses it. Include: the problem in one line, how the product fixed it, one specific detail [REAL DETAIL], the offer [OFFER], and the URL read slowly: [URL]. Mark the mid-roll CTA placement. No claims beyond [APPROVED CLAIMS].
Referral Program Announcement
Act as a growth copywriter. Write the announcement copy for my referral program: [BRAND] customers get [REWARD] for each friend who [ACTION]. Include: an email to existing customers, a landing page headline plus 3 bullets, and 2 social posts. Make the reward and the steps crystal clear – confusion kills referrals. Under 300 words total. Tone: [TONE].
Influencer Collaboration Brief
Act as an influencer marketing manager. My brand is [BRAND NAME] and we sell [PRODUCT] to [TARGET AUDIENCE]. Write a one-page collaboration brief I can send to an influencer. Include: 1) a two-sentence brand intro, 2) the campaign goal [GOAL, e.g. awareness or sales], 3) exact deliverables [e.g. 1 reel plus 2 stories], 4) 3 to 5 talking points the influencer must cover, 5) a do-not-say list [RESTRICTIONS], 6) the timeline [KEY DATES], and 7) payment terms [PAYMENT OR PRODUCT GIFTING]. Keep it friendly and professional, under 400 words. Also write a short outreach email subject line to send with it.
Content & SEO
Blog Outline From a Keyword
Act as an SEO content strategist. My target keyword is [KEYWORD] and my audience is [DESCRIBE AUDIENCE]. Create a detailed blog post outline: an H1 title that includes the keyword naturally, 5-7 H2 sections in logical order, 2-3 bullet talking points under each H2, a suggested FAQ section with 4 questions, and a conclusion with a call to action for [YOUR CTA]. Note where I should add original examples or data to stand out. Do not write the full article – outline only.
Product Description That Sells
Act as an e-commerce copywriter. Write a product description for: [PRODUCT NAME]. Key features: [LIST 3-5 FEATURES]. Target buyer: [DESCRIBE BUYER]. Structure: an attention-grabbing first line, 3-4 short paragraphs translating features into benefits (not just specs), a bullet list of key specs, and a closing line with urgency that isn’t sleazy. Keep it under 200 words, skimmable, and free of hype words like “revolutionary” or “game-changing”. Tone: [TONE, e.g. confident and straightforward].
Email Newsletter Draft
Act as a newsletter writer. Draft this week’s issue of my newsletter about [TOPIC/NICHE] for [AUDIENCE]. Include: a subject line under 50 characters, a 2-3 sentence personal intro, 3 curated items (each with a bold headline, 2-3 sentence summary, and a “why it matters” line) based on these notes [PASTE YOUR NOTES/LINKS], and a closing question to drive replies. Tone: [TONE, e.g. smart friend over coffee]. Keep the whole issue under 400 words. Do not invent news items – use only what I provided.
SEO Meta Descriptions in Bulk
Act as an SEO specialist. Write meta descriptions for the following pages. Rules: 150-160 characters each, include the target keyword near the front, add a clear benefit or reason to click, and end with a soft call to action where natural. No clickbait, no keyword stuffing. Return them as a numbered list with the page name, character count in parentheses, and the description. Pages and keywords: 1. [PAGE NAME] – keyword: [KEYWORD] 2. [PAGE NAME] – keyword: [KEYWORD] 3. [PAGE NAME] – keyword: [KEYWORD]
Quarterly Content Calendar
Act as a content strategist. Build a 12-week content calendar for [BRAND] targeting [AUDIENCE]. For each week: one blog topic with a working title, one repurposed social angle, and the funnel stage it serves [AWARENESS / CONSIDERATION / DECISION]. Balance the mix: 40 percent educational, 30 percent product-adjacent, 30 percent trust-building. Tie 4 weeks to real dates or seasons: [DATES]. Return as a table. No filler topics – every piece must earn its week.
Repurpose One Post Ten Ways
Act as a content repurposing specialist. Take this blog post and turn it into 10 pieces of content: [PASTE POST]. Deliver: 3 social posts with different hooks, 1 email newsletter section, 1 short video script outline, 1 infographic text outline, 1 LinkedIn post, 1 X thread of 6 tweets, 1 podcast talking-points list, and 1 FAQ addition. Each piece must stand alone – no “link in bio” laziness. Label each with its platform.
SEO Content Brief for a Writer
Act as an SEO strategist. Write a content brief for a freelance writer covering [KEYWORD] for [AUDIENCE]. Include: search intent analysis, suggested H1 and H2s, target word count with reasoning, 5 questions to answer (from real People-Also-Ask style queries: [PASTE IF YOU HAVE THEM]), internal links to use [URLS], competitor angles to beat [COMPETITORS], and what original insight to add. Thorough enough that the writer needs no follow-up call.
Topic Cluster Map
Act as an SEO architect. My pillar topic is [PILLAR TOPIC] for [AUDIENCE]. Map a topic cluster: the pillar page angle, 8-10 cluster article titles each targeting a long-tail keyword [LIST KEYWORDS IF YOU HAVE THEM], the search intent of each, and how each links back to the pillar. Flag any two titles that overlap so I can merge them. Present as a nested list.
Title Tag and H1 Options
Act as an SEO copywriter. For a page about [TOPIC] targeting keyword [KEYWORD] for [AUDIENCE], write 10 title tag options under 60 characters with the keyword near the front, and 10 H1 options that may differ from the title and be more creative. Pair them sensibly. Mark your top 3 pairs and say why each would earn the click without clickbait.
Blog Intro Rewrites
Act as a conversion-focused editor. Rewrite the introduction of this blog post 5 ways: [PASTE INTRO]. Each version under 80 words, each using a different opener: a startling statement (only with a real source: [SOURCE OR NONE]), a reader pain point, a story snippet, a bold promise tied to the article, and a contrarian take. Every version must make the reader need the next paragraph. Keep the keyword [KEYWORD] natural.
Conclusion and CTA Rewrite
Act as a copy editor. Rewrite the conclusion of this article 3 ways: [PASTE CONCLUSION]. Each version: summarize the one takeaway in 2 sentences, then a CTA for [YOUR CTA] that feels like a natural next step, not a sales ambush. Under 100 words each. Vary the CTA framing across the three: direct, curiosity-based, and low-commitment.
Competitor Content Gap Analysis
Act as a content strategist. Here are my top 3 competitors’ article titles on [TOPIC]: [PASTE TITLES]. And here is what I already cover: [PASTE MY TITLES]. Identify 7 content gaps: topics they cover that I do not, angles none of us cover well, and questions a [AUDIENCE] reader would still have. For each gap: a working title, why it is winnable, and the unique angle I should take.
Refresh an Old Blog Post
Act as an SEO editor. I am updating this old post: [PASTE POST OR URL]. Give me a refresh plan: sections to cut, sections to expand, 5 new subheadings to add, where to insert [NEW DATA OR EXAMPLES], internal links to add [URLS], a new title and meta description, and what to change in the intro so it does not read stale. Do not rewrite the whole post – give me the surgical plan.
Internal Linking Suggestions
Act as an SEO specialist. My new article is about [TOPIC]: [PASTE ARTICLE OR SUMMARY]. Suggest 8 internal linking opportunities: 4 older posts of mine that should link TO this article (with suggested anchor text), and 4 places in this article that should link OUT to my existing posts [LIST MY POST URLS OR TITLES]. Anchor text must read naturally in a sentence. Skip any forced or irrelevant links.
Glossary Definition Page
Act as an SEO content writer. Write a glossary-style definition page for the term [TERM] in [INDUSTRY], aimed at [AUDIENCE]. Structure: a 2-sentence plain-English definition, a slightly deeper explanation, a real-world example, 3 related terms with one-line definitions, and 3 FAQs. 300-400 words. Accurate over clever – this page must deserve to rank.
Listicle Draft
Act as a blog writer. Write a listicle: “[NUMBER] [TOPIC] for [AUDIENCE]”. For each item: a bolded name or title, 2-3 sentences on why it made the list, one specific detail or example [PROVIDE DETAILS OR MARK AS TBD – do not invent specs, prices, or results], and who it is best for. Intro under 80 words, conclusion with [CTA]. Order items by genuine usefulness, not alphabetically.
X vs Y Comparison Post
Act as an unbiased review writer. Write a comparison post: [PRODUCT A] vs [PRODUCT B] for [AUDIENCE]. Structure: quick verdict box, side-by-side comparison on [CRITERIA], who should choose A, who should choose B, and a pricing summary using only these verified facts: [PASTE FACTS]. Stay neutral – the reader must trust the verdict. End with [CTA]. Flag anything you are unsure about instead of guessing.
How-To Tutorial Outline
Act as an instructional writer. Outline a step-by-step tutorial: “How to [TASK]” for [AUDIENCE] using [TOOL]. For each step: the action, what success looks like, and the most common mistake with its fix. Add a “what you need before you start” checklist and a troubleshooting section with 4 likely problems. Number everything. Clear enough for a total beginner.
Whitepaper Outline
Act as a B2B content strategist. Outline a whitepaper: “[TITLE]” for [AUDIENCE] at [COMPANY TYPE] companies. Include: the executive summary angle, 5 chapters with 3 talking points each, 3 places where original data or customer proof would strengthen it [MARK AS NEEDED – do not invent data], and a soft CTA for [OFFER]. Serious, credible tone – this represents the company.
Lead Magnet Checklist
Act as a lead generation copywriter. Create a one-page checklist lead magnet: “[TITLE]” for [AUDIENCE]. 15-20 actionable checkboxes grouped into 3-4 phases, each item starting with a verb and specific enough to act on today. Add a 2-sentence intro promising the outcome and a closing line pointing to [NEXT STEP]. Practical over pretty – this must actually help.
Webinar Slide Outline
Act as a webinar content designer. Outline a 45-minute webinar: “[TITLE]” for [AUDIENCE]. Structure: promise slide, credibility slide, 3 teaching segments (each: concept, example, takeaway), one live-demo or teardown moment, Q and A transition, and a pitch for [OFFER] that is max 10 percent of the time. For each slide: headline and speaker notes. Teach genuinely – the pitch must feel earned.
Podcast Show Notes
Act as a podcast producer. Write show notes for an episode titled “[TITLE]” about [TOPIC] with guest [GUEST]. Include: a 3-sentence hook summary, timestamped chapters built only from this outline: [EPISODE OUTLINE], 3 key quotes (use only real quotes: [PASTE QUOTES OR WRITE NONE]), guest bio and links [LINKS], and resources mentioned [RESOURCES]. Under 350 words.
YouTube SEO Description
Act as a YouTube SEO specialist. Write a video description for “[VIDEO TITLE]” about [TOPIC] for [AUDIENCE]. Include: first 2 lines with the keyword [KEYWORD] and a reason to watch, timestamped chapters [PROVIDE TIMESTAMPS], links to [RESOURCES], a subscribe CTA, and 5 relevant hashtags. Under 250 words. Then suggest 3 alternate titles under 60 characters each.
Guest Post Pitch Email
Act as an outreach writer. Write a guest post pitch email to the editor of [PUBLICATION] in [NICHE]. Include: a subject line, one line showing I actually read their site [SPECIFIC DETAIL], 3 pitched headlines tailored to their audience with a 2-sentence angle for each, my credentials [CREDENTIALS], and links to 2 writing samples [LINKS]. Under 200 words. Confident, not begging.
Case Study Write-Up
Act as a B2B case study writer. Turn these interview notes into a case study: [PASTE NOTES]. Structure: headline with the result, customer background, the challenge in their words, the solution and why they chose us, results with real numbers only (mark estimates as estimates), and a quote block. Under 600 words. If a number is missing, write [NEED DATA] instead of inventing it.
Customer Story One-Pager
Act as a sales enablement writer. Create a one-page customer story for [CUSTOMER, INDUSTRY] using [PRODUCT]. Format: headline result, 3-column snapshot (challenge / solution / outcome), a 150-word narrative, one pull quote (real only: [QUOTE OR NONE]), and a company boilerplate. Scannable in 60 seconds by a busy prospect.
Ebook Chapter Draft
Act as a nonfiction writer. Draft chapter [NUMBER], “[CHAPTER TITLE]”, of my ebook on [TOPIC] for [AUDIENCE]. Structure: opening hook, 3-4 key ideas each with an example or story [PROVIDE STORIES OR MARK TBD], a “try this now” action step, and a transition to the next chapter. 800-1000 words, conversational expert tone. No padding – every paragraph earns its place.
Online Course Lesson Outline
Act as a course designer. Outline lesson [NUMBER], “[LESSON TITLE]”, of my course on [TOPIC] for [AUDIENCE]. Include: the single outcome of the lesson, 4-6 teaching points in order, one hands-on exercise with instructions, common mistakes to warn about, and a 3-question check for understanding. Designed for a [LENGTH]-minute video lesson.
FAQ Page From Support Tickets
Act as a help-center writer. Turn these real support tickets into an FAQ page: [PASTE TICKETS]. Write 10-12 Q and As in the customer’s own words as questions, with answers under 60 words each: direct answer first, then the step or link. Group into 3-4 categories. Answers must solve, not deflect – include [CONTACT INFO] where a human is truly needed.